What should your social care strategy be?

What should your social care strategy be?

Your digital objectives stem from your business & marketing objectives, so it’s time to go over some important questions.

  • Sales forecasts – sales figures, number of new customers wanted?
  • Customer service – how can you improve the service to customers?
  • Communication – providing information to customers?
  • Reducing Costs – saving time & increasing your business efficiency?
  • Your stand out factor!  – adding pizazz to make your business stand out from the rest of the competition?

According to a J.D. Power survey of over 23,000 online consumers, 67% of consumers have used a company’s social media channels for customer support.

Are you prepared?

For radically inspired examples, 14 of them , visit one of my favourite blogs, and of course and awesome tool to have in your social media toolbox. BUFFER! On https://blog.bufferapp.com/social-media-customer-service

The conversation can become distributed. Not only can an existing audience of followers witness real-time interaction, but the company can also retweet certain comments, especially accolades, to a larger audience.
• Companies that use Twitter as a social care channel are seeing a 19 percent increase in customer satisfaction. That’s huge!
• If it comes down to money, Twitter is a revenue winner. The average cost of a Twitter response is $1, versus the average cost of interacting with a customer through the traditional call center, which is $6.


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